Akotia, Mathias2023-08-112023-08-112009-0220265131https://repository.gij.edu.gh/handle/123456789/50Research ArticleCountry branding, which is about employing strategic marketing to promote a country's identity, has become a strategic tool of a country's competitiveness. However, only few developing countries have articulated and implemented a branding strategy. This paper examines the competitive advantage a country brand engenders for developing countries-in terms of exports, inward investment, tourism, and positive image. Furthermore, emphasising country branding as a communication management and social engineering, this paper argues that there is more than persuasive rationale for a country branding strategy to integrate and to direct the full range of political, economic, cultural and social programmes towards national development, wealth creation and social cohesion.enCountry Branding, Tourism, Export, Communication Management, Social Engineering, GhanaArticle