UniMAC Digital Repository
The UniMAC Digital Repository is a digital service and an open-access electronic archive that maintains and preserves digital copies of scholarly publications of faculty, administrators and and students of UniMAC
- The Repository archives other digital resources of the Institute such as reports, manuals, policies and more.
- The Repository is hosted and managed by the Richard McMillan Library of UniMAC Institute of Journalism.
- The Journal of Communications, Media and Society (JOCMAS) is also replicated on the Repository.
Click the link to visit the UniMAC Library website Richard McMillan Library.
Communities in UniMAC Digital Repository
Select a community to browse its collections.
- Journal of Communications, Media and Society (JOCMAS) is a multidisciplinary academic research platform focusing on communications in the broadest sense of the words. The Journal provides an opportunity for the academic community and industry players in Africa and beyond to publicise their research findings in the above-mentioned field and also access similar information.
- This Community contain Speeches delivered by Principal Office holders of the University of Media, Arts and Communication at important occasions.
- Showcases the Research publications of Faculty and Staff of the University to promote and grant extra visibility to such research output.
- This Community share the theses/dissertations of past students of the University. Dissertations and theses here are ONLY those at the Masters' and Doctoral levels and are strictly for consultation and guidance purposes. Users are encouraged to properly acknowledge and cite them when they are used.
Recent Submissions
Covering Migration in Africa and Europe: Results from a Comparative Analysis of 11 Countries
(Routlege (Journalism Practice) - Taylor and Francis Online, 2020-07-20) Fengler, Susanne; Bastian, Mariella; Brinkmann, Janis; Zappe, Anna Carina; Tatah, Veye; Andindilile, Michael; Assefa, Emrakeb; Chibita, Monica; Mbaine, Adolf; Obonyo, Levi; Quashigah, Timothy; Skleparis, Dimitris; Splendore, Sergio; Tadesse, Mathewos; Lengauer, Monika
While the issue of migration has heavily impacted on public debates in the Global North, much less is known about coverage of migration in the Global South. This pilot study sets out to de-westernize the discussion, by analyzing and comparing news coverage in migrants’ destination countries and countries of origin. The study’s focus is on media coverage of migration from Africa towards Europe. The paper builds upon prior studies on the coverage of migrants and refugees. A consortium of African and European researchers has conducted a comparative content analysis of migration coverage in 22 opinion-leading newspapers in six European and five sub-Sahara African countries. The study has retrieved 1,512 articles which have appeared in 2015/16. The topic was much less salient in African countries, with only 175 articles found in the African news outlets under study. Coverage in the European destination countries was dominated by domestic issues like border security and migration policy, but also paid attention to the actual migrants—who received much less coverage in the sending countries. Coverage of migration in African media was more negative and focused on disasters at sea. Both African and European media ignored the causes of migration.
Exploring Online Brand Personality of Ghanaian Universities
(New Media and Mass Communication, 2019) Amartey, Rhodalene
The aim of this study is analyse the brand personality of websites of Universities in Ghana. The focus was on the brand personality portrayed on their websites. Aaker’s (1997) model served as the conceptual framework. The model has five dimensions; competence, excitement, ruggedness, sincerity and sophistication. The contents of 65 accredited universities with functional websites in Ghana were analysed. All the universities have accreditation from the Ghana National Accreditation Board. Content analysis was the research method adopted. The analysis revealed that the universities portray the following personality traits or attributes on their websites; competence, outstanding, scientific, staunch, unfaltering, thorough, exciting, freshness, inventive, risky, challenge, dangerous, difficult, rigorous, tricky, unrestrained, accurate, authentic, compassion, decent, realistic, charismatic, distinguished, graceful, magnificent.
Examining the Relationship among Online Brand Elements, Dialogic Communication and Online Brand Personality
(European Journal of Business and Management, 2019) Amartey, Rhodalene
The objective of this study is to assess the relationship among online brand elements, dialogic communication and brand personality. The study used survey research design. The unit of analysis was the universities in Ghana. Descriptive statistics, confirmatory factor analysis and logistic regression were used to analyze the data. The findings show that brand and website elements significantly influence three brand personality dimensions namely: competence, excitement, and sophistication. The findings also revealed that websites with high dialogic communication features would significantly enhance the relationship between brand and website elements and the university brand personality dimensions as compared to those with low dialogic communication features.
Evaluating the Dialogic Potential of Websites of Universities in Ghana
(International Journal of Humanities and Social Science, 2019-02) Amartey, Rhodalene
The purpose of this paper is to examine the dialogic communications potential of websites of universities in Ghana. The study employed a quantitative content analysis of universities websites in Ghana drawing upon Kent and Taylor’s (1998) dialogic communications framework. The results show that many of the websites do not have dialogic principles. Many of the websites do not contain relevant information. Besides, many of the information are dated. The websites do not have features that conserve visitors and many also do not have dialogic loop features. From the findings, the researcher proposes that interaction between websites and users must be considered when websites are being developed.
A Content Analysis of Online Brand Personality of 4 Universities in Ghana
(Journal of Education and Practice, 2019) Amartey, Rhodalene; Austin, Nathan
The purpose of the study is to understand brand personality of four (4) universities in Ghana as communicated via their websites. Data was extracted from the websites of the 4 universities unto a word document. The text was analyzed using a content analysis technique. The Nvivo software version 12 was used to code the data. The results showed that the four (4) universities exhibit certain brand personality traits on their websites. For example, Kwame Nkrumah University of Science and Technology School of Business (KNUST Business School) and the University of Ghana Business School (UGBS) portrayed the following brand personality traits;
competence, excitement, ruggedness, sincerity and sophistication. The University of Cape Coast School of Business (UCC School of Business) and the University of Education Winneba Faculty of Business (UEW Faculty of Business) exhibited the following brand personality traits; competence, ruggedness, sincerity and
sophistication. The study concludes that the universities understand brand personality and strategically communicate them on their websites.