UniMAC Digital Repository

The UniMAC Digital Repository is a digital service and an open-access electronic archive that maintains and preserves digital copies of scholarly publications of faculty, administrators and and students of UniMAC

  • The Repository archives other digital resources of the Institute such as reports, manuals, policies and more.
  • The Repository is hosted and managed by the Richard McMillan Library of UniMAC Institute of Journalism.
  • The Journal of Communications, Media and Society (JOCMAS) is also replicated on the Repository.

Click the link to visit the UniMAC Library website Richard McMillan Library

    Installed and Managed by Library IT Unit

    Communities in UniMAC Digital Repository

    Select a community to browse its collections.

    Now showing 1 - 4 of 4
    • Journal of Communications, Media and Society (JOCMAS) is a multidisciplinary academic research platform focusing on communications in the broadest sense of the words. The Journal provides an opportunity for the academic community and industry players in Africa and beyond to publicise their research findings in the above-mentioned field and also access similar information.
    • This Community contain Speeches delivered by Principal Office holders of the University of Media, Arts and Communication at important occasions.
    • Showcases the Research publications of Faculty and Staff of the University to promote and grant extra visibility to such research output.
    • This Community share the theses/dissertations of past students of the University. Dissertations and theses here are ONLY those at the Masters' and Doctoral levels and are strictly for consultation and guidance purposes. Users are encouraged to properly acknowledge and cite them when they are used.

    Recent Submissions

    The Measurement of Christian Workers’ Citizenship Behaviour in Contemporary Workplace in Kumasi, Ghana
    (European Journal of Business and Management, 2017) Obour, Ruth; Banahene, Stephen; Aboagye Da-Costa, Caroline
    The purpose of this study is to demonstrate an adaptation of organisational citizenship behaviour scale for measuring Christian workers’ behaviour. This study used self-reported questionnaire from 530 valid respondents for analysis. This technique is intended to improve organisational citizenship behaviour measurement and its extended practice among Christians whose faith requires them to do same. Two dimensions of organisational citizenship behaviour are important in the context of Christian workers in Kumasi. The Christian workers are found to exhibit citizenship behaviour in line with their faith. The research implication to this finding is that, other organisational citizenship behaviour scales should be applied on Christian workers to compare results. Also, same measurement method should be used on other faith workers and compare the results with this modified organisational citizenship behaviour measurement. Further research should be tested on other faith workers in abroad for in depth understanding of the construct. The practical implication of this study shows that, management of organisations can have better understanding of Christian workers’ behaviour at the work place, thereby improving the usefulness of the Christian faith at the work place. The current findings have provided valuable insights into organisational citizenship measurement in Ghana as given by Christian workers.
    Implementation of the National Media Commission’s Guidelines for Local Language Broadcasting, a Conduit for Local Language Media Accountability in Ghana
    (Advances in Social Sciences Research Journal, 2020-04-25) Aboagye Da-Costa, Caroline; Ganaa, Fausta Kilian; Adade-Yeboah, Asuamah
    Broadcasting in the local language in Ghana, especially on radio, has come under stakeholder criticisms over years. The National Media Commission (NMC), Ghana’s independent media regulator introduced the Guidelines for Local Language Broadcasting (GLLB) in 2009 as a counterweight to guide the reputation of local language broadcasting. Ten years down the line, the criticisms continue against a backdrop of NMC’s failure to make its impact felt and not being effective in popularizing the GLLB among the local language media fraternity. Using interviews, observations and content analyses of the GLLB, the study enhances the GLLB’s implementation by local language radio stations in Ghana with all the perceived challenges. The study found out that for the GLLB to be effectively implemented, the NMC needs an elevation to the status of an Authority in order to command enormous power to exercise. The tenets of the GLLB also need to be re-visited and revised from a Guideline into a Standard, after consultations with the relevant stakeholders.
    Technological Determinism: New Media Applications and Adaptations within Traditional Media in Ghana
    (Information Technologist (The), 2021-07-06) Aboagye Da-Costa, Caroline; Ganaa, Fausta Kilian; Apeakoran, Ephraim Nana
    Globally, the emergence of digital media was anticipated to pose enormous threat to traditional media‟s existence and survival. This was due to the ease of entry of gatekeepers. However, to ensure their continued relevance and survival, traditional media harnessed the potential of digital media by converging their services into a hybrid system. By using qualitative design, this study analyses the strategic brand positioning of selected traditional media in Ghana. Findings show that the hybrid system has increased their audience base, increased their news dissemination and improved their audience-credibility rating. It concludes by calling for a malleable approach to media management.
    Radio and Sustainable Food Production in Ghana: Citi FM’s Local Rice Campaign in Perspective
    (Environmental Technology and Science Journal, 2023-02-25) Mensah, E.O; Aboagye Da-Costa, Caroline; Piyuori, I; Arkoh, M.E.A; Matey, O.A; Badu, E.N; Tijani, S
    Knowledge on sustainability is essential for behavioural change and sustainable lifestyle aimed at eliminating local and consequently, global challenges. The media, a major social institution charged with the responsibility of protecting public interest and fostering development, has a role through its information service function, to put accurate and relevant information on national issues out there for the consumption of their audiences. It is against this backdrop that this study examined the media as a strategic partner in promoting and sustaining food production in Ghana, using a local rice campaign by Citi FM as a case. Situated within the social responsibility and the agenda setting theories, this study was approached qualitatively, using semi-structured interviews with the Programme Director of Citi FM’s local rice campaign and the Head of Communications at the Food and Agricultural Organisation (FAO) Office in Ghana. The study found among other things that, promoting agriculture was a core vision of Citi FM, and by this campaign, local rice production and consumption in Ghana was boosted per the strategies and information provided. However, this effort which aimed at improving the economic fortunes of farmers and reducing unemployment led to the FM station losing advertisement from rice importers. This paper recommends governmental support for sustainability focused media organisations, while urging others, especially local language FM stations to be sustainability oriented, and have as their vision, a commitment to promoting local initiative and fostering development to be able to contribute significantly to the global picture of promoting and attaining the SDGs by 2030.
    Public Speaking and Career Advancement: Experiences of Past Student Leaders from Ghana Institute of Journalism
    (Cradle of Knowledge: African Journal of Educational and Social Science Research (The), 2024-01-31) Essandoh, Mavis; Aboagye Da-Costa, Caroline
    Public speaking is a relevant skill, especially for those who aspire to be leaders, including student leaders. Being able to communicate effectively, eloquently, making meaningful statements as well as persuading people to agree to your opinion cannot be taken for granted for anyone who aspires to take a public leadership position. Similar to any democratic political system, winning leadership position in institutions of higher learning requires persuasive skills to make colleagues buy into your vision to win. Though some people have the natural ability to speak eloquently and communicate their thoughts publicly, others learn to do that, fostering the incorporation of public speaking into the curricular for Public Relations students at the Ghana Institute of Journalism (GIJ). Using the Theory of Communicative Action and a qualitative methodology, this study sought to understand how student leaders in GIJ came by their public speaking skills and how it impacted their career choices. Findings indicate that students who took up leadership positions had mastered the public speaking skills through social institutions before entering GIJ, partly because they had the leadership aspiration. The curriculum training was seen as a supplement to harness that skill, and the art of public speaking greatly influenced their career choices.