Ghana Institute of Journalism Digital Repository
The GIJ Digital Repository is a digital service and an open-access electronic archive that maintains and preserves digital copies of scholarly publications of faculty, administrators and students of GIJ. It equally archives other digital resources of the Institute such as reports, manuals, policies and more. The Repository is hosted and managed by the Richard McMillan Library of Ghana Institute of Journalism.
GIJ Library Online Catalogue
Communities in GIJ Digital Repository
Recently Added
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Yeboah, Veronica Asantewaa
(Ghana Institute of Journalism, 2021-11)
Social Media has brought significant changes to communication in Public Relations and the
security agencies, especially the Ghana Armed Forces (GAF) is not exception. Social media was
not used in the practice of Public ...
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Osumanu, Tercia Victoria
(Ghana Institute of Journalism, 2021-11)
The purpose of this study was to ascertain the motivations of using Short Message Service
(SMS) and WhatsApp as a mode of communication, identify some of the purposes of using Short
Message Service and WhatsApp and ...
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Alpha, Nathaniel
(Ghana Institute of Journalism, 2021-11)
This study investigated how the two major political parties in Ghana, New Patriotic Party (NPP)
and National Democratic Congress (NDC) used social media in their political campaigns during
the 2020 presidential elections. ...
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Lambon, Peter Joilah
(Ghana Institute of Journalism, 2021-10)
Global efforts at ensuring effective civic engagement processes have been instrumental in
mobilizing the citizenry towards deepening democratic governance. Notwithstanding Ghana’s
efforts in embracing democratic forms ...
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Odoi, Justina
(Ghana Institute of Journalism, 2021-11)
In recent years, social media influencer marketing has become a critical marketing technique
for many firms. As evidenced by the literature, social media influencer marketing has grown
more effective than other strategic ...
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