Faculty of Public Relations, Advertising & Integrated Marketing

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Browsing Faculty of Public Relations, Advertising & Integrated Marketing by Author "Ayarnah, Amin"

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    Blockchain Application for Healthcare Data Management and Patient Experience
    (IGI Global, 2023-11) Ayarnah, Amin; Mensah, Kobby; Odoom, Raphael; Nutsugah, Noel
    Blockchain technology is transforming the healthcare sector in light of data management and patient experience. It can be used in building a more secure data management platform that allows patients to retain ownership over their medical records. Permitted healthcare practitioners can also monitor patients' medical histories, view their most recent prescriptions, and provide prognoses with excellent patient experience. Ultimately, healthcare policymakers responsible for the regulation of innovation should create a favourable environment that will spur the building of blockchain digital solutions with the propensity of providing a single protocol of trust among healthcare stakeholders. This will standardise the implementation of blockchain in the global healthcare space. Green-oriented organisations should also join the conversation on how blockchains are designed, especially ensuring that blockchain is built with sustainability principles.
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    Social Media, Misinformation and Fake News in the Pandemic: The Dominant Gaps and Future Research Avenues
    (Emerald Publishing Limited, 2024-09-16) Nutsugah, Noel; Mensah, Kobby; Odoom, Raphael; Ayarnah, Amin
    Purpose – Social networking sites have become breeding grounds for the spread of fake news and misinformation. At the height of the Covid-19 pandemic, the spread of fake news intensified, causing complications for health communicators by drowning authentic information from verifiable official sources. Looking at the impact of this growing phenomenon on people’s attitudes and behaviour during the pandemic, research in the area must be populated to help governments, supranational organisations, non-governmental organisations as well as civil society organisations to formulate policies to curb the menace. This study was therefore undertaken to unravel current gaps and future research avenues to empower academia in achieving the desired scholarly impact. Design/methodology/approach – The study adopted the systematic review approach, relying on 56 peerreviewed articles on social media, fake news and misinformation in the Covid-19 pandemic. Findings – The study found that the use of social media during the height of the pandemic led to unhelpful information creation and sharing behaviours such that people’s self-awareness reduced drastically, thereby impeding the fight against the pandemic. The study also established that Entertainment motives, Ignorance and Altruism motives were the dominant factors that influenced the spread of fake news. There was evidence of the marginalization of research on the subject matter from contexts such as Africa, South America and Oceania. Originality/value – This study has established existing gaps in issues and evidence, methodology, theory and context and consequently discussed future research avenues for social media use and the spread of fake news. The study has also provided practical implications for both governmental and non-governmental organisations in curbing the phenomenon of fake news and misinformation.