Masters (MA)

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Browsing Masters (MA) by Author "Abotsitse, Odylia Varsty"

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    An Examination of the Use of Social Media for Crisis Management; A Case of Vodafone Ghana
    (UniMAC - GIJ, 2020-10) Abotsitse, Odylia Varsty
    This study examined the use of social media in crisis management using Vodafone as a case study. The study sought to investigate some channels Vodafone Ghana uses when engaging the public, how they engage them with social media channels and their effectiveness during crises situations. The study reviewed literature on related studies and analyzed its findings in order based on the literature due to the COVID 19 pandemic. It was discovered that social media is very effective during crisis management. It was also discovered that social media networking sites such as Facebook and Twitter are very popular and widely used by companies and they mostly use these outlets to increase their engagement with the public, share information and also try to solve problems for their customers.