Browsing by Author "Adade-Yeboah, Asuamah"

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    Implementation of the National Media Commission’s Guidelines for Local Language Broadcasting, a Conduit for Local Language Media Accountability in Ghana
    (Advances in Social Sciences Research Journal, 2020-04-25) Aboagye Da-Costa, Caroline; Ganaa, Fausta Kilian; Adade-Yeboah, Asuamah
    Broadcasting in the local language in Ghana, especially on radio, has come under stakeholder criticisms over years. The National Media Commission (NMC), Ghana’s independent media regulator introduced the Guidelines for Local Language Broadcasting (GLLB) in 2009 as a counterweight to guide the reputation of local language broadcasting. Ten years down the line, the criticisms continue against a backdrop of NMC’s failure to make its impact felt and not being effective in popularizing the GLLB among the local language media fraternity. Using interviews, observations and content analyses of the GLLB, the study enhances the GLLB’s implementation by local language radio stations in Ghana with all the perceived challenges. The study found out that for the GLLB to be effectively implemented, the NMC needs an elevation to the status of an Authority in order to command enormous power to exercise. The tenets of the GLLB also need to be re-visited and revised from a Guideline into a Standard, after consultations with the relevant stakeholders.
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    Language Practice and the Dilemma of a National Language Policy in Ghana: The Past, Present and Future
    (International Journal of Humanities and Social Science, 2019-03) Aboagye Da-Costa, Caroline; Adade-Yeboah, Asuamah
    In addressing language issues within the public domain, linguistic hegemonies and power relations are maintained by the roles of law, education and media. In Ghana, the Official Language Policy, Schools’ Language Policy and the languages promoted in the media are treated independently. This study attributes the lack of concord to the non-existence of a law or a National Language Policy which gives a language direction. Though the effect of the non-existence of a law may seem unfelt, its negative impact is weaving its way in the other areas of media and education.By interviewing and observing media professionals in their work contexts as well as content analyses of the Broadcasting Act and the Guidelines for Local Language Broadcasting, the current language situation in Ghana is discussed, driving home the idea that without a National Language Policy with an indigenous Ghanaian pride, efforts at developing indigenous languages will continue to dwindle into extinction.