Browsing by Author "Apeakoran, Ephraim Nana"

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    Technological Determinism: New Media Applications and Adaptations within Traditional Media in Ghana
    (Information Technologist (The), 2021-07-06) Aboagye Da-Costa, Caroline; Ganaa, Fausta Kilian; Apeakoran, Ephraim Nana
    Globally, the emergence of digital media was anticipated to pose enormous threat to traditional media‟s existence and survival. This was due to the ease of entry of gatekeepers. However, to ensure their continued relevance and survival, traditional media harnessed the potential of digital media by converging their services into a hybrid system. By using qualitative design, this study analyses the strategic brand positioning of selected traditional media in Ghana. Findings show that the hybrid system has increased their audience base, increased their news dissemination and improved their audience-credibility rating. It concludes by calling for a malleable approach to media management.
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    The Communicative Ecology of Social Media in the Organization of Social Movement for Collective Action in Ghana: The Case of #FixTheCountry
    (Information Impact: Journal of Information and Knowledge Management, 2022-03) Adu-Bempah Brobbey, Collins; Aboagye Da-Costa, Caroline; Apeakoran, Ephraim Nana
    This study seeks to unravel the media-oriented practices and media technology applications of the #FixTheCountry protests which seek to demand accountability from successive governments of Ghana. While acts by various governmental agencies supposedly worked to prevent a physical convergence due to the Covid-19 pandemic, their efforts proved futile due to the communicative ecology driving the movement. Using the concept of communicative ecology and a multimodal ethnography through observation, semi-structured interviews and time series analysis of happenings after the emergence of the hashtag, #FixTheCountry, the study found out that the diverse backgrounds of the participants of the movement notwithstanding, the hybridity of the communication technologies, especially the use of social media fueled the success of their interaction, leading to enhanced information and communicative ecology, giving them a formidable front both within and outside Ghana. It recommends that political actors need to embrace protest movements for collective action based on purpose, especially because of the complex intertwining technology that characterizes their formation in the digital era.