Browsing by Author "Essandoh, Mavis"

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Perception of Public Relations Practice Among Selected Chief Executive Officers (CEOs) In Ghana
(Communicare : Journal of Communication Studies, 2022-07-17) Tandoh, Isaac; Duffour, Kwame Asare; Essandoh, Mavis; Opoku, Mensah Eric
The study's goal was to find out what some of Ghana's top executives thought about public relations. The goals were to determine the Chief Executive Officers' (CEOs') understanding of public relations, as well as their perceptions of public relations' role in strategic management and the restrictions of public relations' role in corporate strategy. Through an in-depth interview with five (5) CEOs of chosen agencies within Ghana's Ministry of Transport, the study gathered data using a qualitative research technique. This data was then evaluated using theme analysis, which demonstrated that the public impression of public relations practice in Ghana is positive, implying that the technique is effective. Public relations were deemed to be an important role in strategic management, particularly if it was part of top management. It also limited its contribution to business strategy owing to a variety of problems experienced in the chosen firms, including financial limits, a lack of deep understanding of CEOs in public relations, and others. According to the conclusions of the research, Ghanaian CEOs and business leaders should identify and promote public relations practice. The Institute of Public Relations Ghana should speed up its attempts to enact a statute making public relations a regulated profession.
Public Speaking and Career Advancement: Experiences of Past Student Leaders from Ghana Institute of Journalism
(Cradle of Knowledge: African Journal of Educational and Social Science Research (The), 2024-01-31) Essandoh, Mavis; Aboagye Da-Costa, Caroline
Public speaking is a relevant skill, especially for those who aspire to be leaders, including student leaders. Being able to communicate effectively, eloquently, making meaningful statements as well as persuading people to agree to your opinion cannot be taken for granted for anyone who aspires to take a public leadership position. Similar to any democratic political system, winning leadership position in institutions of higher learning requires persuasive skills to make colleagues buy into your vision to win. Though some people have the natural ability to speak eloquently and communicate their thoughts publicly, others learn to do that, fostering the incorporation of public speaking into the curricular for Public Relations students at the Ghana Institute of Journalism (GIJ). Using the Theory of Communicative Action and a qualitative methodology, this study sought to understand how student leaders in GIJ came by their public speaking skills and how it impacted their career choices. Findings indicate that students who took up leadership positions had mastered the public speaking skills through social institutions before entering GIJ, partly because they had the leadership aspiration. The curriculum training was seen as a supplement to harness that skill, and the art of public speaking greatly influenced their career choices.