Browsing by Author "Eyiah, Seth Kojo"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    The Fate of GBC as a Public Service Broadcaster in a Commercially Competitive Media Environment in Ghana
    (UniMAC-GIJ, 2015-10) Eyiah, Seth Kojo
    This was a qualitative study which sought to ascertain the fate or future of Ghana Broadcasting Corporation as a public service broadcaster in the liberalized and commercially competitive media environment in the country. Eight respondents were purposively selected and interviewed. The theories of public sphere, the ownership, public broadcasting, libertarian and liberal pluralist formed the theoretical foundation for this study. Contrary to views held that GBC's commercial activities have blurred its public service mandate, the study revealed that the corporation was mindful of its mandate of providing public service as it struggled to meet revenue targets. The study also revealed that "paid for" news items were given priority attention in the broadcasting of news. The study suggests that though the fate or future of GBC is bright, its dominance over broadcasting and influence has nonetheless reduced. The study recommends the review or repeal of GBC's enabling statute, NLCD 226 of 1968, while efforts must be speeded up to pass into law the Broadcasting Bill to firmly position the corporation in the scheme of the liberalized and commercially competitive media environment it finds itself. Ghana's Parliament must not hesitate in adjusting the TV Licecne fees accordingly when it becomes necessary to do so as it has proven to be the most effective source of funding of public service broadcasters.