Browsing by Author "Gyau, Yaw Odame"

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Blogging as an e-Learning Tool in Tertiary Communication Institutions in Ghana: An Exploratory Study
(Journal of Communications, Media & Society, 2018-05) Addo, Hillar; Gyau, Yaw Odame
This study investigated blogging as an e-learning tool and the level at which it is becoming a medium for teaching and learning in communication tertiary institutions in Ghana. The study considered four theories; e-learning/online learning models; constructivism, interactivism, and connectivism to provide a context for the use of instructional technology, focusing on communication training institutions in Ghana. Using a quantitative methodology, the study adopted multi-stage sampling procedure to respond to three propositions: 1. Students who have blog sites are more comfortable with lecturers who use blogging as an e-learning tool for teaching and learning. 2. There is a significant positive relationship between students with blog sites and Communication training institutions that consider e-learning as a teaching and learning platform. 3. Having a blog site influences the career development of students from Communication training institutions. Findings were that; tutors and learners casually use e-learning tools, majority of students and lecturers in communication training institutions in Ghana would appreciate utilising e-learning tools for the delivery of various learning modules, but it is sparingly, casually and occasionally used. The study also provided a new model within the context of active patronage of e-learning tools and blogging for teaching and learning in tertiary institutions in Ghana.
Towards Effectiveness of Advertising Recall on Brand Preference in Ghanaian Telecommunication Companies
(Journal of Communications, Media & Society, 2021-06) Gyau, Yaw Odame
Advertising recall is one of the categories of measures of the cognitive response which have been developed. What remains a dilemma to advertisers is whether there is a correlation between recall of advertising and brand preference or not? This study sought to determine the relationship between advertising recall and brand preference among young communication students in Accra. Expectancy Value Theory and Media System Dependency Theory were used. The study adopted simple random sampling procedure to respond to two propositions: 1. That there is no relationship between advertising recall and purchase of product or service; 2. That there is no relationship between advertising recall and brand preference. Findings indicate that relationship between advertising recall and brand preference is significant. Majority of the respondents also emphasized that, in the future, their next choice of brand will be based on ‘efficiency of service'.