Faculty of Integrated Communication Sciences

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Browsing Faculty of Integrated Communication Sciences by Subject "Cocoa Life, Project Interventions, Community Development, Rural Ghana, Wassa East District"

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    Relevance of Cocoa Life Project Interventions to Community Development in Rural Ghana: Exploring the Views of Beneficiaries in Wassa East District
    (Journal of Development and Communication Studies, 2021-03) Odoom, Daniel
    This study investigated the relevance of Cocoa Life Project interventions implemented by World Vision Ghana to the development of beneficiary communities using the Wassa East District as a case. The views of members who were mostly farmers, gari processors, soap makers, and members of village savings and loans associations from beneficiary communities were considered in a sequential-dependence mixed method research approach. A total of 406 respondents were selected using stratified, simple random and convenience sampling methods, with 84.2 percent response rate for the quantitative data. Research instruments were interview schedule and focus group discussion guide. Means and standard deviation were used for quantitative analysis whilst thematic analysis was done for the qualitative data. The study observed that WVG’s project interventions were highly relevant to education, business development, financial literacy, microcredit facilities, agriculture, and livelihood diversification within beneficiary communities. Also, awareness creation was one of the main communication tools WVG relied upon in promoting community development in the district. Though the interventions led to behaviour change, there were concerns with the overall change in behaviour within the communities. Besides, beneficiary communities had diverse development needs which could only be understood through appropriate and well-planned development communication strategies and approaches. As part of the recommendations, WVG should collaborate with Mondelez International and local authorities to come out with measures to improve upon job creation, behaviour change at the community level, health care services, and water and sanitation in Cocoa Life communities.