Television Programming for Development: A Study of the Impact of 'Sunrise', A Developmental Magazine Programme of Channels Television, on the Audience

Abstract

This research project was carried out to evaluate the level of impact or marked influence of ‘Sunrise’, a developmental magazine programme of Channels Television, Lagos, on viewers. It was also aimed at ascertaining if the content and quality of the programme favourably facilitated the exchange of information to effect positive change in the attitude of people, as one of the many activities directed at using communication to bring about a better quality and quantity of life for individuals. Use study used the survey research method of data gathering and the questionnaire as the data collection instrument, The findings of this study were of the affirmative position that the TV programme under study is indeed favourable to the facilitation of the exchange of information needed to effect positive change. It was also found to have impacted positively on individuals, but was not so positive, though the hypothesis tested, in positively changing attitudes of individuals which has been formed through various experiences. This study concluded on the note for further research into the possible variables or factors that may be responsible for bringing about development, apart from communication, and their respective levels of impact. The study also made recommendations to development agents — individuals, corporate establishments, and the government.