Browsing by Author "Asuman, Manfred Kofi Antwi"

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    Dialogic Communications and Online Public Relations Practice: An Analysis of Two Web-Based Platforms of Ghana’s National Communications Authority
    (Journal of Communications, Media & Society, 2021-06) Asuman, Manfred Kofi Antwi; Bampoe, Harriet Ama
    Using Kent and Taylor’s (1998) five principles of dialogic communication, this study examined the National Communications Authority (NCA) of Ghana’s use of website and Facebook to engage stakeholders. A content analysis of the website and Facebook page of the NCA was conducted for a period of six months. The study analysed indicators of the five dialogic principles which are; dialogic loop, usefulness of information, generation of returned visits, ease of interface, and conservation of visitors. The study found that the five dialogic principles were minimally manifested on both website and Facebook page of the NCA as both platforms only employed principles ease of use and useful information adequately. Comparatively, posts made on the Facebook page and the website of the NCA were similar to an extent and the principle of useful information scored the highest points on both platforms. Finally, the study revealed that the website of the NCA did not allow two-way communication between the organisation and its publics. These findings may suggest that the NCA website did not foster direct feedback. The findings support existing literature and affirms what communication scholars such as Nam (2014) have reported.
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    Social Media and Crisis Management During the Covid 19 Pandemic: An Analysis of the Twitter Activity of Five Key Ghanaian State Actors in the First Year of the Pandemic
    (Journal of Communications, Media & Society, 2023-06-01) Asuman, Manfred Kofi Antwi; Appiah, Alfred
    The covid 19 pandemic led to a public health crisis which was responsible for the death of more than four hundred and fifty thousand people. Governments worldwide devised many strategies to help slow down the spread of the virus and reduce its impact on the economy and livelihoods of people. Even though social media platforms played a key role in information dissemination and awareness creation in relation to the novel Corona Virus, it is unknown if the activity of key government social media accounts have any relationship with the number of recorded cases. The researchers used a quantitative content analysis strategy to analyse the posts of 5 key Ghanaian government accounts on Twitter between 11th March 2020 and 11th March 2021, in relation to certain Covid 19 keywords. The researchers found that, no correlation exists between the Twitter posts of key government accounts and number of recorded Covid-19 cases in Ghana. The study also shows that, the lowest number of Covid 19 related tweets were posted in December 2020, the month of the Ghanaian elections, whereas, the highest number of Covid 19 related tweets were posted in March 2020, the month in which the first case was detected in Ghana.