Coverage of Presidential Candidates and Press Bias in Ghana

Abstract

The news media in democracies are seen as suppliers of political stories to citizens. And one of the methods by which this activity is performed is by the news gathering and dissemination role of the media. In a situation where selection and presentation of news is based on biased instead of the interest of citizens, the ethics of the profession is questioned. In effect, it is anti-democracy and development. Above all, with regard to Ghana, it amounts to a total disregard of the code of the Ghana Journalists Association. This study examines the extent to which the press was biased in its framing of the previous presidential elections. Using content analysis, the study, which is grounded in the theory of gatekeeping, found out that in 2008 and 2012 election campaigns in Ghana, the press was biased in favour of the NPP’s presidential candidate. This result also goes to dispute the trend of incumbency bonus or advantage in Ghanaian political communication.