The Impact of Internal Communication on Employee Performance: A Case Study of Beiersdorf Ghana Limited

Abstract

The study examined the impact of internal communication on employee performance, using Beiersdorf Ghana Limited as a case study. It sought to find out the communications systems employed at Beiersdorf Ghana, evaluated employee performance, and determined the most helpful communication channel from the employee perspective. The study employed the use of quantitative method of research, using sampling technique to select 44 employees from the organisation under study. Questionnaire was used as the instrument of data collection. The concept of effective communication on employees’ performance and its studies has been based on several theories of which the Systems Theory and Human Relations are perhaps the most frequently used. These theories describe organizational behaviour, its communication and more specifically the organizations effectiveness on communication. These theories give the approaches from which the researcher could use the effectual communication to measure internal performance within an organization. The study found that internal communication plays an important role in employees’ performance at Beiersdorf Ghana. Face-to-face, telephone, written memos, email, WhatsApp, Skype, and Teams are among the most utilized communication systems used internally to communicate. Some recommendations made from the study are; Feedback must be encouraged in the organisation to eliminate the flow of communication been downwards only but also upwards. Correspondingly, employees will be more efficient and productive with their work if information is timely, straight to the point and understandable. Employee performance can be improved even more if communication barriers are eliminated or maintained to a minimum.