Examining the Perception About Video Vixens and Their Influences on the Young Women in Ghana: A Case of Students in the Ghana Institute Of Journalism

Abstract

This research focuses on the video vixens and their influence on the young women in Ghana. In recent years the Ghanaian entertainment industry has been embracing creativity and uniqueness by artists and their management teams coming up with videos that attract viewership. It is for this reason that this research will tackle the influences of video vixens on the young women by focusing on the Ghanaian entertainment industry. The study looks at the overview of the inception of music video vixens, historical background of the Ghana music industry as well as the objectives for the study. This research will be supported by the objectification and black feminism theory, which seeks to support women and their status in the society. The quantitative research method through the use of survey is employed to seek the views of respondents and help in the collection of data for analysis and future recommendations.