Department of Journalism & Media Studies

Permanent URI for this collectionhttp://10.30.1.83:4000/handle/123456789/12

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Assessing Perceptions of Media Persons on Stress Related Disorder and Influence on Performance
(UniMAC-GIJ, 2021-11) Solomon, Christiana
Media professionals encounter pressure in line of their duties in providing exclusive broadcast and first hand information to the public. The daily professional demands from journalists intensify occupational stress and results to a rapid burn out rate. These result in harmful reaction in their exposure and the range of responsibilities carried out by journalists in attempt to manage tasks and other related pressure to their job, hence facing strain, difficulty, and anxiety. The study therefore gets journalists perceptions on how these stress related disorders influence their performance at work. Quantitative study was designed to assess the perceptions of media persons on stress related disorders and influence on job performance. One hundred and six (106) journalists were purposively sampled from media organizations to participate in the study. Findings from the study revealed that posttraumatic stress disorder (PTSD), Acute Stress Disorder (ASD), Adjustment Disorders (AD), Reactive attachment disorder are major types of stress disorders which are prevalent among media persons in the country. Thus the study revealed these dominant stress related disorders encountered by working population of journalists. The study revealed major causes of STRDs as violence, war, natural disasters, interactions with victims of tragedies and disasters, harassment, threats, imprisonment, and torture of journalists among others as some causes of STRDs. Also the study revealed a negative correlation between the identified stressors and job performances among journalist in the country. This means that stress related disorders among Ghanaian Journalist were found to significantly influence their performances.
A Study Evaluating the Effectiveness of Social Media as a Marketing Tool For Events: A Case Study of EIB
(UniMAC-GIJ, 2019-10) Kwadzie, Theresa
The purpose of the study is to evaluate the effectiveness of social media as a marketing tool in the event management industry in Ghana by focusing on EIB. The study adopted the mixed method approach and sampled the views of 70 staff members with a questionnaire via the judgmental sampling method. Findings showed that all respondents agreed that the firm use social media to promote its events. The findings suggest that the reason for adopting the use of social media for event promotion is based on it being a new trend and more effective. On the issue of benefits of adopting the use of social media respondents extremely agreed that that social media increased brand awareness, increased brand loyalty ( cost-effectiveness and faster in reaching wider audience. Respondents agreed with the statement that social media created the platform for better customer satisfaction. The study concludes that in its bid use social media to promote and manage its event the organisation must consider all the possible problems that would come with it to deal with it ahead of time in order to stay competitive and ahead of its competitors. It was recommended that a team has to be set up equipped with the necessary information and know-how solely in charge of responding to comments, enquiries and questions on social media. Also, since social media sites can be exploited for the information it provides on consumer behaviour with regards to their purchasing intentions, research further suggests that businesses should incorporate social networking sites into their business model or promotional mix.
Film Marketing in Ghana: An Integrated Marketing Communications Approach
(UniMAC-GIJ, 2019-10) Painstil, Faustina
At the initial stage of its introduction, business world, including the film industry was not quite ready to embrace the principles of Integrated Marketing Communications (IMC). But as the environment developed over the past decade, IMC grew in stature because it makes good business sense, especially in today’s fast-moving economy. Technology has opened up numerous doors in terms of knowledge of the customer, speed to market and connectivity and presented new ways of marketing businesses and products. Nonetheless, IMC is not restricted to any business field. In recent times, studies have been conducted regarding IMC in marketing films, including; Manavalan (2016) and Shah (2001). Other studies such as Baker (2016), Babutsidze (2011), Tuohimaa (2010); Pawar et al (2014), Jerick (2013), Zhou (2013), Wilcox (2012) and Tuohima (2010), have also explored the use of traditional and new (social) media in marketing films. Little is however, known regarding IMC in marketing films in Ghana. Against this backdrop, this study investigates the relevance of IMC in marketing films in Ghana. The study adopts a qualitative approach and uses interviews as the data collection tool. The study collects data from five Ghanaian and Nigerian filmmakers, producers and marketers and analysis data using a thematic approach. The result is that, filmmakers, producers and marketers in Ghana use IMC in marketing films. The study has found that, IMC is relevant in marketing films because, it enables reach of multiple sects of the target market, helps filmmakers, producers and marketers make profit/break even, and also gives the film a united voice when marketing. The study has also found that, using IMC in marketing films is costly, time consuming, and difficult to monitor. IMC equally comes with challenges in its full utilization and implementation. Filmmakers, producers and marketers must therefore, seek for expert hands in embarking on IMC projects.
Glocalization of Media Content: A Case Of “Kumkum Bahgya”
(UniMAC-GIJ, 2019-10) Dsane-Laryea, Eugene
The growth of new media and the attendant advantages of the liberalization of airwaves across the globe, including Ghana has led to the easy exportation of culturally oriented content from one part of the world to the other. Telenovelas is one of such successful global media texts exported the world over, with growing export to African countries. In recent trend is Ghanaian television stations indigenizing some of these telenovelas, by having local language translations of these foreign telenovelas. This study therefore, sought to observe the glocalization of media content using Kumkum Bhagya as a case. The research adopted a qualitative approach and interviewed 10 viewers of Kumkum Bhagya, using face-to-face interview technique. The findings wasshow that, viewers seek to gratify personal needs by watching localized foreign telenovela. Chiefly among these needs were; relaxation, release of stress, and entertainment. The study also found that, patience, valuing one’s life, humility, carefulness, privacy, tolerance, forgiveness, caring, positivity, and smartness were values audiences of Kumkum Bhagya have picked from watching the telenovela. From the study, many are those who are willing to watch foreign telenovelas with local language translations. The study concluded that, although indigenization of these foreign telenovelas may serve as avenues for transmission of culture and also cause behavioral change, it may also pose consequences to Ghanaian filmmakers and producers, while challenging them to be novel in adapting to this global phenomenon.
New Media Technology and Its Effects on Traditional Newspapers in Ghana
(UniMAC-GIJ, 2019-11) Antwi-Darkwa, Stella
For several decades, many newspapers blossomed in their business operations. They had been accustomed to raking in revenue without much competition. After the onsets of the new media technologies and the internet, news audiences were drawn into the foray of fast and convenient news accessible on portable devices virtually everywhere without using the old system of newsstands and purchasing newspapers. With technological advancements there came a shift in news source preferences and intensified competition in the news industry, thereby posing a challenge to traditional newspapers. Lately, newspaper businesses are embracing technology as a way to meet audiences’ expectations. This paper investigated New Media Technology and its effects on Traditional Newspapers in Ghana. The study dwelled on a quantitative method and used hand delivered and online questionnaire as data collection tools. Data were collected from 50 newspaper readers as well as 86 staff of Daily Graphic, Ghanaian Times, Business and Financial Times, and Daily Guide from the production, circulation and sales and marketing departments. The study found that new media technologies have led to reduction in the quantity of newspapers circulated and revenue reduction. The study also established that many newspaper readers have reduced their purchasing and reading of newspapers and visits to the newsstands as a result of easy access to news through new media technologies such as mobile phones, tablets and laptops. On the other hand, new media technologies were found to also have positive effects on traditional newspapers. They enhance production processes, contribute to improved circulation when effectively utilised, and also provides new revenue generations sources to traditional newspapers. To remain competitive and be in business, newspapers have to implement strategies to match up the challenges of new media technologies and equally optimise the opportunities they offer.
Radio Advertising in Ghana: A Study of the Impact of the Activities of Radio Presenters on Traditional Advertising Agencies
(UniMAC-GIJ, 2020-11) Agbovi, Delight Dede
This study aims at ascertaining if Radio Presenters have taken up the role of producing commercial radio adverts. The activities of Radio Presenters in terms of producing radio adverts are analysed to determine their competencies. The study revealed that the professionals in the traditionally set up Advertising Agencies blame Radio Presenters for the fallen standards of the advertising industry. Advertising Agencies also blame Radio Presenters and the media houses for endangering the Agency business due to the cheap pricing they offer clients. The Radio Presenters might have invaded the advertising business but yet, on the score of competency, the Agencies remain more competent than their counterparts the media.
The Challenges of Public Service Broadcasting in a Developing Democracy: A Case of Ghana Broadcasting Corporation
(UniMAC-GIJ, 2019-10) Kissiedu, Alfred
The mission of Ghana Broadcasting Corporation (GBC) is ‘to lead the broadcasting communication industry through quality programming which promote the developmental and cultural aspirations of Ghana’. However, the issue of media proliferation or media concentration and funding or finance has contributed to low patronage of GBC, hence the mission becoming unachievable or adamant to attain in the current state of multiple challenges bedevilling the corporation. The main objective of this research is to ascertain and explore the prevailing challenges of the Ghana Broadcasting Corporation. To simply identify the current challenges thereof confronting the corporation. Using qualitative method, evidence showed that the inability of GBC to thrive is linked to a number of challenging factors, both internal and external. The internal challenges include: finance or funding (operational expenditure), weak leadership, poor supervision, anachronistic technology and lack of logistics, lack of strategy, unproductive staff attitude (public organisation mentality), poor conditions of service, lack of staff training, terrible attrition rate, legacy debts such as; problems with satisfying long service awards, bureaucracy, branding (image), inadequate attractive broadcast content, less concentration on social events, and lack of instruments for the Pacesetters Band. More so, the external challenges include: viewership and listenership challenges, conflict between commercial and public service role of GBC, legacy debts such as; electricity debts, link expenditure, lack of sponsorship, challenges with transmitters, and finance or funding. Two qualitative approaches were adopted for the study, focus group discussion and in-depth interviews were used in data collection. One group of four persons was used for the focus group discussion and five persons for the in-depth interview. Based on the findings, one of the solutions asserted by some of the participants include; the Director of Marketing, Ms. Clare Bandeng-Yakubo, asserted that, rebranding is a solution. If this is done and GBC is business-like not like the lay down kind of attitude; we need somebody to push people to work and with money, why not. And also GBC must look at the programming too. And according to the Director of Finance, Rev. Ebenezer Botwi, GBC needs to be audited. Auditing meaning that GBC needs to be audited across staff, across equipment…everything and GBC may need some sort of restructuring and funding. That’s what I think. All in all, based on the key findings from the study, the study recommends that; the following key recommendations inscribed in chapter four as articulated by the research participants serve as the solutions for GBC to use as a road map in achieving its mission.
The Role of Celebrity Endorsement on Consumer Buying Behaviour: The case of Social Media Influencers
(UniMAC-GIJ, 2019-10) Amaning, Geraldine
This research examines the role of celebrity endorsement on consumer buying behaviour: the case of social media influencers. The research also seeks to find out how influencers celebrity status and which social media platforms these influencers tend to advertise their products the most. The research seeks to find out online purchasing. The population of the study was people between the ages of . Quantitative survey approach was used in the research to determine whether influencers influence online buying behaviour. The data gathered showed that the majority of the respondents were male who follow influencers and are influenced by what these influencers recommend. The data also showed that Facebook and Instagram are the most popular and/or used social media platforms.
Online Media Coverage of Ghana’s U-20 Team at the 2021 African Youth Championships
(UniMAC-GIJ, 2021-12) Tenkorang, Charles
The study's major aim was to examine Ghanaian online media coverage of Ghana’s U-20 team’s participation at the African Youth Championship in Mauritania in 2021. The objectives of this study was to assess the nature of online media reporting, analyze the major issues addressed by the media, and investigate the dominant frames used by online media when covering the U-20 team in the tournament. The study followed the quantitative content analysis research design to while sampling a total of 100 news stories published on popular football online website ghanasoccernet.com. The findings of this study show that the U-20 squad was well-covered during the competition, with the majority of the stories focusing on the playing body (players and technical coaching staff), albeit other political problems received considerable attention. Furthermore, the study reveals that web reporting focused on a variety of issues, the most prominent of which was a comprehensive focus on the playing body, with the bulk of stories published on the platform focusing on how the team trained, the tournament's final game, and important players from the Ghanaian squad.
A Framing Analysis of the Reports of Coronavirus in Africa by Western Media – A Study of BBC and Al-Jazeera
(UniMAC-GIJ, 2020-10) Otchere, Jerome
Algeria recorded its first case of the novel coronavirus (Covid-19) disease on February 25, 2020. That was the first reported case of the virus in Africa. As of today (August 10, 2020), the coronavirus disease has affected at least 20 million people globally with over 735, 000 people losing their lives to the novel virus. The United States of America Alone has recorded over 4 million infections with more than 140,000 deaths whereas Africa has recorded about 620,000 infections with a little over 10,000 deaths. Africa’s total infection rate represents 4.3% of the global confirmed cases and 1.7% of the reported deaths globally (CNN, 2020; WHO, 2020). Since Covid-19 was first discovered in Wuhan, China, in December 2019, media reports of the disease have increased exponentially across the globe with world and local media outlets producing extensive coverage and reports on the illness from diverse perspectives (Time, 2020).
Examining Communication Strategies that Promote Solid Waste Management
(UniMAC-GIJ, 2020-10) Ofori-Atta, Patricia
The paper sought to examine the various communication strategies that can be used to promote the management of solid waste in our communities. This follows recent problems of cities and urban communities struggling to deal with the problem due to population increased, among others. The paper found that the most effective strategies that can be used to communicate waste management solutions are participatory communication strategies which include face to face communication, stakeholder engagements through town hall public meets, use of local media and posters as well as targeting young children in school by including waste management education in their curriculum. Other practical steps towards addressing communication gaps and problems in the waste management process are explored in this discussion. Ultimately, the paper confirms the importance of communication in the waste management process as an informative and educative vehicle necessary for the effective management of solid waste in our communities.
Examining the Perception About Video Vixens and Their Influences on the Young Women in Ghana: A Case of Students in the Ghana Institute Of Journalism
(UniMAC-GIJ, 2020-10) Razak, Hamdiyatu
This research focuses on the video vixens and their influence on the young women in Ghana. In recent years the Ghanaian entertainment industry has been embracing creativity and uniqueness by artists and their management teams coming up with videos that attract viewership. It is for this reason that this research will tackle the influences of video vixens on the young women by focusing on the Ghanaian entertainment industry. The study looks at the overview of the inception of music video vixens, historical background of the Ghana music industry as well as the objectives for the study. This research will be supported by the objectification and black feminism theory, which seeks to support women and their status in the society. The quantitative research method through the use of survey is employed to seek the views of respondents and help in the collection of data for analysis and future recommendations.
Exploring Factors that Influence Ghanaians Parliamentary Voter Choice and Behavior in Ghana: A Case of Electorates in the Klottey Korle Constituency in the 2016 Parliamentary Elections
(UniMAC-GIJ, 2020-10) Ologo, Isaac Michael Saitey
Elections are held to appoint people into office. However, the outcomes of these elections need to be determined. This study examined the factors that influence the voter’s behavior and choice in an election specifically in the Klottey Korle Constituency. This study also made use of peer reviewed articles and with the help of the purposive sampling technique, selected empirical literatures to help research the factors that influence these voter choices and behaviors. Previous research by scholars and existing empirical literature show that there are factors that determine the voter’s choice on elections in America; however, studies on elections in third world areas are scanty of which Ghana is no exception. Studies of elections in Ghana, include one on voter behavior in perspective and other explored the public perceptions of members of parliament. The overall objective of the study was to get the views on how the roles and responsibilities of Members of Parliament (MPs) were perceived by Ghanaians with individuals aged 18 years and above selected in three (3) stages from across the then 10 regions of the country. Findings revealed that voter’s choice is influenced more factors than is originally perceived. It concludes that voter’s choice is informed by sociological, psychological and economic factors. It recommends that members of Parliament should consider all these factors and endeavour to explore further beyond what has already been documented.
Assessing the Coverage of Health Issues in Ghana - A Study of Daily Graphic and Facebook
(UniMAC-GIJ, 2020-09) Kantam, Joyce Kolamong
One of the basic functions of media is to spread information and create awareness among people regarding health-related issues so that they can decide what is good and what is bad for them. Health based articles, features, news, provide information to the audience regarding pre and post care of patients during a particular disease. These days’ newspapers and TV channels are full of contents on different diseases suggesting different precautions and treatments available. Since the journalists who write health stories are not expert in the area, there is every possibility of wrong information reaching to the consumers. On several occasions it was found that the information provided by journalists through their columns, features, news were not reliable and accurate. Now the question arises that who should write articles, features etc. on health and health related issues so that accurate information is provided to the audience. It is well known that the mass media is important Social institution in any modern society for the communication purpose. The public learns much about health and health policy from the news media like print, electronic and new media. The mass media can shape the public’s opinions about health related issues by emphasizing certain features in their coverage, such as the causes of problems, availability of the treatment, pre and post disease care and precaution. This research is an attempt to highlight the issues covered by newspaper; Daily Graphic and Facebook and accuracy of the content provided to the audience.
Gender Equity and Leadership, from Rhetoric to Reality in Ghana: Finding the Way
(UniMAC-GIJ, 2020-10) Ampofo, Annie Afua
This paper is a review of recent literature on issues of gender within the context of leadership. The ebbs and flow of democratic process in the world has brought the urgent need for countries to ensure gender equality/equity in all aspects of our lives including leadership. Based on this, several protocols, frameworks and policies take into consideration issues of gender balance to ensure women are given equal participation in leadership roles. For example, the African Union Agenda 2063 aspiration 6 requires that African countries development agenda provides the need for people-centered development and gender equality, which places the African people at the center of all continental efforts, to ensure their participation in the transformation of the continent, and to build caring and inclusive societies. It recognizes that no society can reach its full potential, unless it empowers women and remove all obstacles to women‘s full participation in all areas of human endeavors; and unless it provides an enabling environment for its children and young people to flourish and reach their full potential (African Union Commission, 2014). Agenda 2063 document identifies widespread gender inequalities between men and women in disproportionate manner where women carry the heavy burden of poverty, diseases and illiteracy. The framework anticipate that by the year 2063, Africa will be a continent where the critical role of women in Africa‘s transformation is recognized and they are proactively harnessed.
The Role of the Mass Media to Resolve Mistrust Between the Police and the Inhabitants of Ablekuma in Ghana
(UniMAC-GIJ, 2020-10) Obeng-Danquah, Castro
Modern policing requires a good and friendly relationship between the police and the people in every democratic society. However, mistrust between the police and some inhabitants in Ghana continue to mar the needed cordiality hence the desire for this academic research work. According to Aning (2006), many Ghanaians appreciate the huge task and responsibilities of police officers, yet some also have a sense of mistrust in the way and manner the police provide services. Some studies have been carried out to assess how the public trust the police in Ghana. And most of the published studies looked at trust rather than mistrust of the Ghana Police Service, and an example is Trust in the Police; Analysis of Urban cities in Ghana by Boateng,{2015} It is against this background that the present study seeks to explore the idea of the mass media playing a mediating role in eliminating mistrust between the police and some inhabitants of Ghana focusing on the Ablekuma community a suburb in Accra. Mistrust generally exists between individuals or group of people and institutions be it public or private. Additionally, it means the feeling that you have towards someone who you do not trust. According to Aning (2006), although the Ghanaian people fully agree with the important services being provided by the police officer, there are also reports of fear and mistrust in the police due to low public-police cooperation, Aning{2006}, and Boateng{2012) In the Ghanaian society, the two researchers acknowledge that there exists a deep mistrust between the police and the public. And what largely causes this mistrust stems from the unprofessional and misconduct behaviour and attitude on the part of some police officers according to reports of Afrobarometer {2012}
The Role of the Print Media in Promoting Menstrual Hygiene Management in Ghana
(UniMAC-GIJ, 2020-10) Osei, Kwame Wise
Menstruation is a needful biological process which is an integral and normal part of human life and existence. This process prepares the body for its reproductive operations, and menstrual hygiene is fundamental to the dignity and well-being of women and girls and an important part of the basic hygiene and reproductive health services to which every woman and girl has a right (McMahon, Winch, Caruso, Obure, Ogutu, Ochari, & Rheingans, 2011; House, Mahon, & Cavill, 2012). However, in 2017, a 12-year-old girl in India committed suicide after her teacher reproached her for soiling her uniform with menstrual blood (BBC, 2017). A 12-year-old was also made to sleep in a hut next to her house while menstruating and she lost her life to the Gaja cyclone (BBC, 2018). In 2018, some girls in the central region of Ghana were banned from crossing a river to school while menstruating and reports indicate about 70 percent of girls in rural Ghana can only bath once during their periods as they are barred from fetching water during their menstrual periods (BBC, 2018; Ghanaweb, 2019). These instances highlight the ostracized treatments women and girls consistently receive on account of their menstrual activity in the very crucial and formative years of their being.
Coverage of the Western Television Programmes by the Ghanaian Media: A Comparative Analysis of UTV And TV3
(UniMAC-GIJ, 2020-10) Obimpeh, Prince
Since media is such a big part of people’s everyday lives, and in some ways may influence how people perceive themselves and the world (Micah, 2018), this study seeks to do a comparative analysis of the coverage of western television programs by the Ghanaian media. It is known all over the world that the images you see in films, TV shows, and advertising consciously or subconsciously influence individuals (Xin Cheng, 2001). These photos, known or unknown, can influence the way people view life and the development of their identities. It is extremely doubtful that the media does not influence the people, how they feel and how they perceive the environment they reside (Gauntlett, 2008). This is particularly noteworthy that we are in an age where representations of various phases in the scientific, political, medical and most relevant media are being promoted throughout the world. (Wilson, 1987; Olivas, 1988; Nakanishi, 1993; Smith, Wolf, and Busenberg, 1996; Meyers, 2004; Turner,2016 and Micah, 2018).
Challenges Associated with Reporting on the Oil and Gas Industry in Dar Es Salaam, Tanzania
(UniMAC-GIJ, 2015-10) Luwondo, Monica
This study sought to investigate challenges associated with reporting on the oil and gas industry in Dar es Salaam, Tanzania. Related literature was reviewed. The quantitative ( descriptive) research design was adopted. Secondary data were gathered from journals, books, technical and research reports including theses, dissertations, magazines, newspapers, the internet and other relevant documents on public relations and hospitality and airline business. Primary data were also gathered from 25 journalists in Dar es Salaam, Tanzania. Self-administered questionnaires made up of both open-ended and closed-ended questions were distributed to the 25 journalists. After analysing the data, it was found that challenges of journalists in Dar er Salaam include blackmail, death threats, physical assault and verbal assault. Others are torture and maltreatments, administrative and judicial harassment, inadequate journalism training, stigmatisation by state authorities and disappearances of journalists as well as lack of safety and difficulty in accessing information regarding the oil and gas industry in Tanzania. It was suggested that mixed methods research (i.e. combination of quantitative and qualitative research) should be conducted in the same area to provide both surface description and deeper understanding of the issues involved. Issues as to whether journalism in Dar er Salaam is male dominated and print media dominated should be investigated in future research.
Convergence Between New Media and Traditional Media: A Case of Graphic Communications Group Limited
(UniMAC-GIJ, 2015-10) Asamoah, Boahene
Graphic Communications Group is a mono-print state-owned newspaper media house in the country. It has six titles namely, The Daily Graphic, The Mirror, The Graphic Sports, Junior Graphic, Graphic Business and The Graphic Showbiz. Its various brands are market leaders in their own segments of the newspaper market. Since its establishment in 1952, the company has metamorphosed from the government controlled into a state-owned newspaper delivering profits and paying dividends (Graphic Communications paid GHc500, 000 as dividend for the 2013 operational year) to the governments. Indeed it is the only state owned media organisation among the four state owned media organisations (Ghanaian Times, Ghana News Agency, Ghana Broadcasting Corporation and Graphic Communications Group) that has consistently paid dividend to government since the return to constitutional governance in 1992.

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