Communicating Government Policies through Social Media: A Study of Ghana’s Ministry of Finance

Abstract

The purpose of the study was to examine communicating government policies through social media: a study of Ghana’s ministry of Finance. A qualitative research method was used in data collection and interview was the study instrument which was designed to cover the objectives of the study involving fifteen (15) respondents. Findings showed that the ministry communicates their policies through social media by formulating, planning, managing and implementing Ghana’s economic policies, communicating strategic government policies to both internal and external stakeholders of the government and other forms of communication also complements social media. Lastly, challenges they faced were as poor internet connections in certain parts of the country, lack of smart phones by majority of stakeholders, lack of understanding and misinterpretation of government policies. It is recommended that be undertaken on a larger-scale in the various ministries will give researchers a wider scope on social media effectiveness and its challenges in communicating government policies and how these challenges can be mitigated.