Assesing the Internal Communication Tools in Petra Trust Company Limited

Abstract

Employees play a crucial role in helping organizations achieve their predetermined goals of growth and development. Employees thus need to be always communicated to, to carry them along with organizational goals, strategy, and vision. Pradhan and Chopra (2008) postulate that “organizations cannot exist without communication, as it is one of the significant aspects allowing organizations to be what it is.” This study focuses on the assessment of the internal communication tools at Petra Trust Limited. This research relies on the Kevin Stephen Ruck’s theory dubbed “informed employee voice.” The study employs quantitative approach in analysing primary data collected from employees of the organization with a sample size of 86 participants. Findings revealed that the organization has measures that allow for all employees to understand the internal communication processes thereby facilitating full ownership and participations. As part of the recommendations given, the researcher advocates for the promotion of awareness of an internal communication policy at Petra Trust.