Assessing Ghana AIDS Commission’s Communication Strategy in the Fight Against HIV/AIDS

Abstract

The aim of this study was to assess Ghana Aids Commission’s communication strategy in the fight against HIV/AIDS. The quantitative method approach was used as the methodology of this study and respondents were chosen based on the convenience sampling method. Analysis of the results was done using tables and figures with 100 people chosen as the sample size. The study sought to achieve three specific objectives namely the knowledge levels on the modes of transmission, prevention and treatment of HIV/AIDS, the awareness level of people on the negative effects of HIV/AIDs on the growth and development of the country, and the medium through which information about HIV/AIDS was accessed. Findings of the study revealed that generally the average Ghanaian is aware of HIV/AIDS and possesses a good knowledge about its mode of transmission and prevention. One thing that was also clear was the fact that majority of the individuals living in Ghana depended mainly on the television and the internet for their information on HIV/AIDS. From the study, it was also revealed that almost all the entire population were aware of the negative effects HIV/AIDS had on the growth and development of the country. That notwithstanding, it was further revealed that some people still believed that herbal and spiritual interventions could cure HIV/AIDS whereas others did not even know about the existence of the anti-retroviral drugs that was used to suppress the effect of the virus. The study therefore suggested that more attention should be paid to the education of the entire populace on the available modes of treatment of HIV/AIDS.