Improving Internal Communication at the Ghana Institute of Journalism

Abstract

Communication is seen as a functional prerequisite for the viable existence of any well meaning organization. Since creation, conununication has remained the bedrock of development in almost all spheres of life, however, the growing ambit of the subject has been very evident over the last half of the previous century and one category of communication that has widely gained scholarly attention internal communication within institutions and the corporate organisations. The study therefore seeks to examine the internal communication challenges of the Ghana Institute of Journalism (GlJ), with regard to management and students relationship as far as information flow is concerned and an attempt to solve the problem. The research followed a qualitative method approach where data were collected through questionnaire and telephone interview among the varied respondents made up of students, lecturers, staff and parents of GIJ. The GIJ will remain the point of focus for data collection hoping the adoption of the recoInluendations will improve the situation. The study was more of a descriptive design with its analytical conclusions inductively drawn from the GIJ campus experience. In order to achieve the aim of the research, data were collected by primary and secondary methods using principal data collection mechanisms like questionnaire, one-on-one, telephone and focus group interviews. A sample size of fifty (n=50) served as a representative of the hetrogeneous target population of 1,000. The data collected were analysed and presented in the form of tables narrations. It was realized that the main factors that led to the problem of weak communication lines were lack of defined internal communication patterns, duplication of roles and responsibilities, and unclear managerial regulations.