Corporate Social Responsibility Practices in A Telecommunications Company - A Case Study of Vodafone Ghana
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Date
2021-06
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Journal of Communications, Media & Society
Abstract
This study explored the practice of CSR in Vodafone Ghana within the CSR conceptual framework of the Instrumental theories among the wider grouping encompassing Instrumental, Political, Social Integrative and Ethical (Garriga and Mele, 2004). This research also broadly considered /ssues about the relationship between business and society and the extent to which the company's CSR footprints conform to the CSR scientific assessment criteria: environment, marketplace, employee care, community (Wholley 2004) and corporate governance. The qualitative approach using 20 in-house and external respondents through primary research and document analysis was used to gather the data. The findings showed that Vodafone’s performance can be put within the context of four theories under the Instrumental theory namely: shareholder value enhancement; getting a competitive advantage; cause related marketing and corporate philanthropy. From the perspective of the five scientific criteria this company can be associated more with the marketplace and the community through their aggressive promotional activities and corporate social investment (CSI) performance.
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Research Article