An Assessment of the Internal Communication Practices of Beverage Companies: A Case Study of the Coca-Cola Bottling Company of Ghana Limited

Abstract

Internal communication has gained recognition in the business world over the last two decades (Verčič, Verčič, & Sriramesh, 2012). It improves business values by providing a means by which businesses can effectively communicate with their employees and vice versa. And as a result, instill a sense of belonging and social involvement (Helsby, 2009). This research seeks to examine internal communications from a Ghanaian perspective while drawing much experience from previous literature. It gives a new perspective by exploring internal communication practices of beverage companies by using The Coca-Cola Bottling Company of Ghana as a case study. As a result of the outbreak of COVID-19 and the need to observe prevention protocols, data could not be collected from respondents as the company restricted access to its facility. The study however discussed a proposed qualitative research design for the work, made a fair critique or appreciation of research methods used by other researchers in relation to the topic and further discussed findings from existing literature. Based on a thorough review of findings from previous works, it was anticipated that The Coca-Cola Bottling Company of Ghana Limited was likely to practice a system of internal communication that supported effective information dissemination and encouraged employee participation. It is believed that projected findings from this study will contribute significantly to the body of knowledge on internal communication in Ghana, especially in the beverage industry.