Impact of Social Media on Behavior of the Youth: A Case Study of Students of Selected Universities In Ghana

Abstract

Social media as a part of new media has become an integral part of the youths' life. As the world migrates into the digital world, the internet or web is becoming part of the general business for communication. It gives the youth some sense of power and also a bit of control on what affects them. With the help of a mobile phone or a computer and an internet, one access a social media platform without any supervision hence chooses what information to access and what not to. The youth now has the power to what social network he involves himself and can deal with strangers at any given time. The socio-cultural, Political or religious beliefs of the strangers the youth engages on social media can have an impact on them. A reason why this research used both qualitative and quantitative methods to investigate the impact of social media on behavior change amongst the youth. The research sought to find out why the youth prefers the use of social media to traditional media, the extent to which they use social media and the impact it has on their behavior.