An Assessment of the Perceived Image of the Controller and Accountant-General's Department (CAGD)

Abstract

Organizations that are socially conscious tend to have the goodwill of the public as much as the corporate image is like a swinging pendulum. This paper aimed to shed light on the perceived image of the Controller and Accountant-General (CAGD). Review of literature on the perceived image showed that public perception was a significant factor in building the reputation of an organization. This study did not collect data as a result of minimizing contact due to the COVID-19 pandemic. The study recommends that even though not mandatory, organizations should bear in mind that the perceived image their publics have about them is likely to affect their long term reputation.